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The Prized Volkswagen Karmann Ghia

By: Phoenix Delray

The Volkswagen Karmann Ghia was in production from 1955 to 1974. It was marketed as a 2+2 coupe and also as a convertible. Once production has started, it didnt take long for the vehicle to become popular, and within a short time, production doubled. At one point, the Karmann Ghia was the most imported car in the United States. It has been named as one of the worlds most beautifully designed products ever by American industrial designer Walter Dorwin Teague.

Today, the Volkswagen Karmann Ghia is one of the most highly sought after cars of all time. It is considered to be a timeless classic, and while it was being produced, it was the affordable and reliable alternative to the more expensive cars of its day. There had been some degree of disappointment in the performance of the car, however. Many people had said that it looked like a sports car but did not behave like one. It had an adequate 36 horsepower flat four engine, which was the same engine that was being used in the Beetle at the time. Sales records for the car would prove that there were many people, however, who were willing to overlook the lack of power in exchange for the value and reliability that the car offered.

Volkswagen attempted marketing strategies that used humor to boost sales and convince buyers that the car was a great vehicle to own. In one of the most popular commercials, the car is shown racing towards a giant piece of paper like it was going to rip right through it. However, once the point of impact came, instead the car bounced right off of it. Despite the poor performance, more than 10,000 of the Karmann Ghia were sold in its first year. The convertible followed the coup by a few years, and sales of both versions reached an average of 18,000 per year. The late 1960s saw the height of sales, when an average of 33,000 per year were being sold.

In 1974 when the last car rolled off of production lines, the Volkswagen introduced the production of the new Scirocco. The cars that are still in existence today can be found at auctions and car shows all over the world. In total, from 1955 to 1974, there were 79,000 convertibles and 366,000 coups that had been produced by Volkswagen. By the standards of other vehicles, the Karmann Ghia is a relatively rare vehicle, and the owners of such cars take much pride in owning them.

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